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6th Annual Rural Marketing Opportunities and Strategies

18-19 Jul 2013
JW Marriott Hotel Mumbai, India

Why You Should Attend

6th Annual Rural Marketing Opportunities and Strategies

Use this platform to achieve the 4As of Rural Marketing- Availability, Affordability, Acceptability and Awareness. This marcus evans conference will unfold the opportunities in Rural Marketing while trying to fit your marketing needs in line with your business models.

For full brochure and registration details or more information, kindly contact Ms. Sharon at or call +91 22 4231 7750.

Key Topics

  • Bringing together your brand value and recognition in order to continuously be in the minds of your rural consumers
  • Bringing brands to life with experiential marketing catered to the rural audience
  • Creating an added advantage through after sales services for your rural customers
  • Spot the difference: Doing away with fake products
  • Show me the money: Measuring the effectiveness of your rural marketing campaigns and its feasibility
  • Exploring financial inclusions for business serving the poor
  • IT Revolution: Opportunities in Rural BPOs to service local clientele
  • Improving sales force management in Rural India

Attend this informative event and gain practical insights into:

  • Gaining insights new opportunities to move forward in your rural marketing initiatives
  • Relooking at your existing rural business models to improve your marketing campaigns
  • Creating service and products in media dark areas
  • Striking collaborative partnerships with other organisations to increase awareness and improve revenues
  • Benefiting from latest strategies such as experiential learning to further enhance product awareness
  • Increasing brand equity through better buy in and loyalty programs
  • Selecting profitable tools and technology to improve your rural marketing campaigns
  • Discovering latest marketing frameworks that will assist with improving ROIs


Why Choose marcus evans?

marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

Event Sponsors
Gold Sponsor
Accenture Services Pvt Ltd
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Silver Sponsor
Vritti Media Solutions
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Silver Sponsor
Market Insight Consultants
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Marketing Technology Sponsor
IMI Mobile
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Associate Sponsor
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Exhibitor Sponsor
Jagran Solutions
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Event Partners

Practical Insights From

Ramanan Ranganathan
Head of Marketing

Dr. Anurag Priyadarshee
President of Strategic Business
Srei Sahaj e-Village Ltd

V. Ramnath
Director of Sales

RK Sinha
Chief Operating Officer
Godrej Consumer Products

Yadvinder Singh Guleria
Vice President of Marketing
Honda Motorcycle and Scooter Pvt. Ltd

Deepak Saksena
Head of Partnership
Hindustan Unilever

Click Here For Full Agenda

Voice of Our Customers
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Event Contact

For all enquiries regarding speaking, sponsoring and attending this conference contact:

Sharon Chew - Marketing Executive

marcus evans Kuala Lumpur , Suite A-20-1, Level 20
Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
50450 Kuala Lumpur , Malaysia

+91 22 4231 7750
Fax: +603 2723 6699