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7th Annual Rural Marketing: The Next Big Revolution

Upgrading and repositioning your rural marketing strategies to reinvent freshness and aspiration in rural market deliverables and business models

7-8 Aug 2014
The Westin Mumbai Garden City, India


Why You Should Attend

7th Annual Rural Marketing: The Next Big Revolution

There have been several debates on innovation in rural India and how to best promote and upgrade the rural strategies. The lack of creativity in various rural campaigns, tough competition among similar solutions and infrastructure inadequacy remain as major obstacles. Success in rural markets hinges on the performance of companies on rural performance and rural innovation.

This 7th Annual Strategic Rural Marketing intensive conference is a one stop shop that is going to accelerate your rural expansion journey by presenting the major contributors in our rural arena. Use this opportunity to find alternative strategies and keep up with the rural victory through various ideas and techniques presented by our key experts.

This year, the event will be focusing on:

  • Financial Inclusions
  • Infrastructure efficiency
  • Upgradation
  • Collaboration
  • Market and Consumer Insights
  • Technology in rural marketing
  • Cost efficiency in packaging, advertising and product


Key Topics

  • Collaboration: Creating Powerful Value Driven Partnership to enhance your product positioning in rural India
  • Doing back for the Society: Exploring Ecosystem Innovation in rural India
  • Integrating rural consumer behavior and brand relationship
  • Improving cost efficiency in packaging, advertising and product for the rural
  • Exploring financial inclusions to facilitate affordability in rural
  • Previous Attendees Include

    Aadhar Housing Finance; Accenture Services; Adinn Advertising Services; Bayer CropScience; Beri Udyog; CLAAS; CMO Asia; Colgate Palmolive; Crystal Crop Protection; Dalmia Cement; Escorts; Espirito Santo Securities; Fun & Joy at Work; Godrej Consumer Products; Greaves Cotton; Heinz India; Hero Motorcorp; Hindustan Pencils; Hindustan Unilever; Honda Motorcycle and Scooter; Idea Cellular; IMI Mobile; Indian Institute of Management; Kozhikode; ITC; Jagran Solutions; JCB India; JK Cement; Kirloskar Brothers; Kirloskar Oil Engines; Kotak Mahindra Bank; Larsen & Toubro; Linc Pen & Plastics; Mahindra & Mahindra; Mahindra Satyam; MAPRO Foods; Marico; Market Insight Consultants; Merck Serono; MOTUL; Nestle India; OCL India; Parle Products; Perfetti Van Melle; Pidilite Industries; Reliance Foundation; Relioquick; Robi Axiata; Rupa & Co; Square Toiletries; Srei Sahaj e-Village; TATA Global Beverages; Tata Motors; Titan Industries; UltraTech Cement; Usha International; VJ Media Works; Vritti Media Solutions; Welingkar Institute of Management


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
    Silver Sponsor
    Vritti Solutions Limited
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    Silver Sponsor
    IMImobile
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    Silver Sponsor
    Accenture Services Pvt Ltd
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    Business Development Sponsor
    Stellapps Technologies Pvt Limited
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    Associate Sponsor
    Sproxil Brand Protection Solutions Pvt Ltd
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    Event Partners


    Practical Insights From

    Sivakumar
    CEO
    ITC Agri Business

    Manish Tiwary
    Executive Director
    Hindustan Unilever

    RK Sinha
    COO
    Godrej Consumer Products

    Sanjay Panigrahi
    CEO
    Srei Sahaj E-Village

    K.R Venkatadri
    COO
    Rallis

    George Angelo
    Executive Director Sales
    Dabur

    Mansukhbhai Prajapati
    CEO
    Mitticool

    PN Ranjit Kumar
    Dy. Director General -Rural
    Department of Posts

    Click Here For Full Agenda

    Voice of Our Customers
    • “The ability to draw out market leaders in various FMCG categories and speak at the conference and share their experiences.” UltraTech Cement
    • “Pooling an esteemed panel of speakers and delegates with experience. A great learning experience with speakers from different industries under one roof with common goals. A great networking initiative.” Senior Executive Business Development, Linc Pen & Plastics“Managing the event in a timely and neat manner was the good part. Overall the experience was good for me.” Robi Axiata
    • “Best speakers with case study are really good. Roundtable discussions were really useful” Kirloskar Oil Engines
    • “The flow/order in which the speakers were lined up seed to be progressing from one topic to another logically.” Tata Motors
    • “The choice of Speaker from different industries added value to the conference.” UltraTech Cement
    Latest Conference News & Resources



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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sharon Chew - Marketing Executive


    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur , Malaysia

    Telephone:
    +91 22 4231 7750
    Fax: +603 2723 6699
    Email: SharonC@marcusevanskl.com