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8th Annual Rural Marketing: The Dramatic Shift

Empowering businesses by utilising the Internet, digital platforms and financial services to enhance reach to the rural markets whilst boosting revenue

14-15 May 2015
The Westin Mumbai Garden City,, India

Why You Should Attend

8th Annual Rural Marketing: The Dramatic Shift

The newly elected Prime Minister is moving with a dream of building a better India. Prime Minister, Narendra Modi, launched his government's mega scheme 'Pradhan Mantri Jan Dhan Yojana’, declaring that it was aimed at eradicating financial untouchability by providing bank accounts to the poor. On the inaugural day, a record of 1.5 million bank accounts were opened across the country, the largest such exercise on a single day possibly anywhere in the world. Therefore, this conference will be unique because it will cover financial inclusions in the rural markets. Rural consumers are now closer than ever and getting involved in the Indian Economy. There is going to be a huge amount of data available on the rural markets to boost market penetration as well.

As you are aware, telecommunications have spread widely in the rural market and contribute a big chunk to the business. There is an exponential growth in the usage of mobile phones and internet penetration in the rural market. Telco companies are offering really cheap and affordable rates for internet plans. Access to the internet is no longer an issue anymore and rural consumers have started purchasing via E-Commerce and M-Commerce. There are alternative ways to reach the rural markets with the internet and technology making its way to the rural areas.

This 8th Annual Rural Marketing: The Dramatic Shift conference is a platform that is going to bring experts from the respective industries to share their ideas and expertise. Roundtables that will engage in depth discussions and a half day workshop will increase revenue whilst reaching out to the rural consumers by demonstrating India’s potential outlook through alternative and modern ways to make your way into the future of India.  

Key Topics

  • A Face Lift: Exploring Multiple Channels of Advertising
  • Two Tongues: Bridging the Rural Divide through Social Media
  • Financial Inclusion: India’s Way Forward
  • The Connected Consumer – From Internet to Engagement: The Digital Life of the Connected Consumer
  • Consumer Insight, Market Insight and Data Mining
  • Previous Attendees Include

    ACC; Accenture Strategy; Amararaja Batteries; Ambuja Cements; Asian Paints; Atul Auto; Bajaj Electricals; Ban Labs; Bata; Berger Paints; Bio Veda Action Research; Colgate Palmolive; Coromandel; Dabur; Department of Posts; DMAi; Frisco; Godrej Consumer Products; Greenlight Planet; HDFC Life; Hindustan Unilever; IMI Mobile; ITC; Jaina Mobiles; JCB; JK Lakshmi Cement; Kirloskar Brothers; Kirloskar Oil Engines; Mahindra Holidays & Resorts; Maliban; Mapro; Marico; Mitticool; Nath Biogene; New Holland Fiat; Nissan; Orient Cement; Parle; PepsiCo; Welingkar Institute of Management; PT XL Axiata; Rallis; Ruchi Soya Industries; S Narendrakumar & Co.; SGS Detergents; Sproxil; Srei Sahaj E-Village; Stellapps Technologies; Tata Global Beverages; Titan; UltraTech Cement; Usha; Viacom18; Vritti Solutions

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Silver Sponsor
    Vritti Solutions Ltd
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    Silver Sponsor
    DMA Yellow Works Limited
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    Associate Sponsor
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    Event Partners

    Practical Insights From

    Milind Thatte
    Director - Commercial Development
    Merck Serono

    Salil Dalal
    President - RURBAN DivisionPidilite Industries
    Pidilite Industries

    Vatsal Asher
    Director and CEO
    Direct Marketing Association of India

    Kunwar Himmat Singh
    Associate Vice President – Trade Marketing
    Nestle India

    ITC Agri Business

    Sanjay Gupta
    Head Marketing - Wellness & Youth

    CS Sadasivan
    Chief Marketing Officer
    JK Lakshmi Cement

    Dr Dileepkumar Guntuku
    Global Leader and Director

    Click Here For Full Agenda

    Voice of Our Customers
    • “The ability to draw out market leaders in various FMCG categories and speak at the conference and share their experiences.” UltraTech Cement
    • “Pooling an esteemed panel of speakers and delegates with experience. A great learning experience with speakers from different industries under one roof with common goals. A great networking initiative.” Senior Executive Business Development, Linc Pen & Plastics“Managing the event in a timely and neat manner was the good part. Overall the experience was good for me.” Robi Axiata
    • “Best speakers with case study are really good. Roundtable discussions were really useful” Kirloskar Oil Engines
    • “The flow/order in which the speakers were lined up seed to be progressing from one topic to another logically.” Tata Motors
    • “The choice of Speaker from different industries added value to the conference.” UltraTech Cement
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sharon Chew

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur , Malaysia

    +603 2723 6757
    Fax: +603 2723 6699